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Iwata: Wii has stalled, “sales returned to a certain level” after price drop

October 29th, 2009 Posted in News, Wii, Written by Valay

Update: Looks like the initial statement was mistranslated. Iwata did not say that Nintendo has failed with the Wii and we’ve added in the fully corrected statement in this post.

Over the last few months, the sales of the Wii in Japan (not to mention the U.S.) have been dropping. And today, Nintendo said that there was a 59% drop in first-half profit. During a press conference, Nintendo president Satoru Iwata admitted that the company failed with the Wii, but did say that the current price drop has stabilized sales somewhat.

“Wii has stalled. We were unable to continually release strong software, and let the nice mood cool. We were unable to show a new game to become ‘the next thing.’ In the game market, once you’ve lost the momentum, it takes time to recover. With the price drop, sales returned to a certain level, but they just did not reach the level of last year around this time. We decided that it would be difficult to sell enough to recover from the poor performance of the first half of the year. In order to reach it (20 million target), we’ll have to move quite a large quantity, but it’s a figure we released after having felt the momentum returning [based off the price drop].”

Source 1, Source 2, Source 3, Source 4

Related posts:

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  2. Rumor: Wii to receive a price drop in October
  3. Iwata: Game industry lacked hit titles in first half of 2009, caused “worldwide market contraction”
  4. Pachter: Wii could receive bundles or price drop, DS price drop possible
  5. Pachter: Wii to receive price cut this year

  1. 7 Responses to “Iwata: Wii has stalled, “sales returned to a certain level” after price drop”

  2. By Jason Tanner on Oct 29, 2009

    Wow, sobering to hear Nintendo Of Japan’s CEO say that they failed with the Wii, at least they can be honest and admit it though, take a lesson sony. I would have to acredit some of the slow sales to the fact that the Wii and nor could any other machine sell as well as the Wii did forever. At that point you’d need people to be buying a second Wii because most already own one.

  3. By Kyle on Oct 29, 2009

    I think Microsoft should learn the lesson more than Sony Jason.

  4. By Phisicyst on Oct 29, 2009

    Iwata Says Wii Price Drop Effective
    [NOTE: I originally mistranslated Iwata's statement as "We failed with the Wii." The above is now the corrected form. ]
    http://www.andriasang.com/e/blog/200…rop_effective/

  5. By Jake on Oct 29, 2009

    Funny how the Iwata says they failed to reach sales while Sony rejoices of its sales……and they’re both selling the same amount right now :P

    Iwata San, there’s always next year! (ZeldaWii Mario Galaxy 2 and metroid other M! )

  6. By jin on Oct 29, 2009

    oh good god let this be a sign of the end of this RIDICULOUS Casual Fad!! I’m sick of seeing ad’s for Casual game’s mean while totally awesome titles such as Muramasa The Demon Blade, Little King’s Story, and DeadSpace: Extraction get little to no ad’s and flop due to no one knowing of their existence.

  7. By ed hardy on Nov 5, 2009

    It was a very nice idea! Just wanna say thank you for the information you have shared. Just continue writing this kind of post. I will be your loyal reader. Thanks again.

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  2. Oct 30, 2009: Iwata: “Hemos fallado con Wii”

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