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SEGA “wants to crack core gaming on Wii,” says House of the Dead: Overkill has “performed really well”

“I go back to what I said about the entrepreneurial spirit of SEGA. We’re prepared to have a go and try to be innovative, and we want to crack core gaming. We’ve spent a lot of time thinking there must be a way to release mature, more adult content on the Wii format.

House of the Dead performed really well. Was that because it was mature or because it was an arcade title? You might lean towards the SEGA IP and the affiliation with Nintendo, but we matured that up by bringing out House of the Dead Overkill, and made it more of a core game.

At the same time we entered into an exciting partnership with Platinum Games, the first result of which was MadWorld – a fantastic, innovative, original game, no doubt about it.” – SEGA UK managing director John Clark

I certainly admire SEGA’s attempts to bring core gaming experiences to the Wii. And honestly, I thought that if titles such as MadWorld didn’t sell well, the company would stop with support of hardcore titles. That’s obviously not the case though, as SEGA explained that they will be persistent in going after that demographic.

Source 1, Source 2

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1. SEGA will continue to consider supporting mature content on Wii
2. SEGA: MadWorld sales encouraging, House of the Dead doing well
3. SEGA says they probably won’t create more mature games for Wii, talks sales, and more
4. NPD: House of the Dead: Overkill sold 45K in February
5. SEGA talks sales of Wii titles, believes Nintendo could expand mature market with their own game, and says gamer’s games for Wii will continue